When we answer questions after having delivered a presentation or engage in a dialogue about an idea, project or product we want to convince another person about, we should remember that Every question needs to be addressed. That doesn’t mean every question needs to be answered. Some questions are irrelevant and should be dealt with by stating that fact.
But for those which need to be answered, I would like to suggest that your answer should be linked to a bridge which emphasizes one of your key messages. Key messages are the several important points you want the other person to walk away from the discussion having learned from you. But not every question can be answered by delivering a key message.
That is where the skill of bridging comes into play. Answer the question and find a bridge to one of your key points. Consider this dialogue:
Question: What kind of materials do you use to manufacture your product.
Answer: Our product is made from recyclable materials (Bridge) which is why using our product will help you to be more eco-friendly.
The answer alone may imply the message, but it should be made clear by following the bridge to a clear statement of a key point.
- Herb